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Audi and Friends Plot to Bring Carbon Fiber Cost Down

Is it just us, or do automakers love the word “consortium”? Right up there with “performance,” “world-class,” and “wheels” we have to read this week about how Audi is joining something that rhymes with “smooshmortium” and is dedicated to bringing the cost of carbon fiber down 90 percent within six years. If it was a […]

How Automakers Are Creating Stronger Data Security

We use our smartphones a lot. Checking email, texting friends, scheduling time together—these are just a few of the many ways that technology is improving our lives. Our cars, too, are offering more technologies to keep up with the times. But one of the big challenges that technology faces is security. 2014 will likely be […]

How Cold Weather Affects Tire Pressure, Performance, and Safety

So you’re on the way out to your car, dressed for work, briefcase in one hand, coffee in the other. It’s been a rough morning and you’re leaving five minutes late, so you’re thinking about possible shortcuts you could take. It’s also been getting progressively colder, and today you can see your breath as you […]

Audi Looks To Expand RS Models in North America

If you’re a performance automaker facing increasing CO2 and pollution restrictions, what do you do? For Audi, the response is to forge ahead with RS models and as Jeff Goldblum’s character in Jurassic Park said, “Uh, uh, uh, uh, uh, uh, find a way.” This is basically what Audi’s RS captain, Heinz Peter Hollerweger, recently […]

The Bleeding Edge Robots and Lasers That Made Your Audi

“All I need is free because I’m a factory.” -Ben Folds Five, Jackson Cannery MIT’s Technology Review has a new article up about the manufacturing processes that go into making Audi vehicles in Ingolstadt, Germany, and we are impressed. The article focuses on just how automated everything is from the sensing of what vehicle is […]

How To GoPro: Awesome DIY Driving Video Camera Options

Ah, Mr. Spielberg, perched so daintily atop your E.T. money, we suspect that you never foresaw the rise of the GoPro camera. A manageable, smartphone-sized video camera capable of recording high-definition video while suction-cupped onto nearly any surface imaginable—Indiana Jones could have used one of these in the Temple of Doom, eh? Well, we’re not […]

Audi Q3 Becomes Second Vehicle to Offer AT&T Mobile Data Plan

There’s a moment in the 1992 film “Sneakers” where Ben Kingsley says to Robert Redford, “The world isn’t run by weapons anymore, or energy, or money. It’s run by little ones and zeroes, little bits of data. It’s all just electrons.” Redfords responds, of course, with his trademark smirk, squinty eyed expression and a withering […]

You’re Going Back to School, Charlie Brown!

Wah-wah-wah-wah-wah, wah-wah-wah-wah-wah-wah. For those of us without year-round school schedules, the advent of school is celebrated chiefly by parents who can finally be free of their offspring for a solid eight hours a day, and retailers who know that parents are so willing to jettison their kids that they’ll buy nearly anything to ease along […]